Why Web Video
On average, you have 7 seconds to get your visitor’s attention and capture their interest. If you engage and educate your visitors quickly, you will gain their trust and you will save them time. The percentage of visitors that stay on your site instead of leaving to explore other options will skyrocket. And whether it’s YOU on screen or a professional spokesperson that we provide, we will write a script that cuts to the chase and delivers your message that will convert lookers into buyers.
In contrast to the static images common to most business websites, video stands out as a warm, friendly and engaging medium that builds trust. Video establishes an emotional connection that reduces consumer intimidation. The sight, sound and dynamic movement unique to video capture viewer attention and imagination in the first few seconds of play. This first impression stays and resonates in the visitor’s mind. Consider these video marketing measures of effectiveness:
* 80% of video ad viewers can recall the ad message (Online Publishers Association)
* 58% of consumers visiting websites say they are more likely to contact that business who has video on their site (FindLaw)
* 47% of video ad viewers convert to a website visit (Kelsey Group)
Video Works
The Online Publisher Association confirms your personal experience. The Internet is the most important source of information for most consumers at every stage of the purchasing process, from awareness and education to comparison shopping and final purchasing. Only you can confirm a new client during your initial consultation. However, online video works in every stage of your lead generation and sales process.
Video Creates a Professional Connection
Video, done right results in a personal one-to-one connection between the business owner and the viewer. Video enables the viewer to sense your true personality and character. According to FindLaw, 73% of consumers are seeking this information in order to make their product or service selection decision. Why not extend the benefits of that first face-to-face consultation out to your prospects and allow your natural personality, empathy and competence to work for you?
Search Engine Marketing Optimization
Search Engine Marketing or SEM is locating, researching, submitting, and positioning a website within search engines for maximum exposure and effectiveness. SEM may also include PPC marketing or Pay per Click. Your paid search campaigns draw potential clients or customers looking for specific products or services to your website. Ask yourself; how many of these viewers actually “stick” and make a decision to purchase your product or service? You may have the traffic, but do you have related sales to the traffic?
The Inside Reality can show you how to dramatically increase your SEM marketing results. You are probably already using Search Engine Optimization (SEO) techniques and paid search campaigns to drive traffic to your website. But what if you could have twenty, thirty, even fifty unique ‘mini-sites’ each optimized for a single long tail search? Use video to attract quality traffic through long tail search results by deploying highly relevant video content. We will show you how. The Inside Reality team will work with you to develop an effective strategy to achieve optimum recognition and sales in the web marketplace.
Shopping on your Website
Forbes Magazine stated that websites visited by the average consumer before choosing a product or service decreases by 60% when a website video is featured. Additionally, page views, visit time and new contacts submitted all increase. Use video to improve your site’s ‘stickiness’ by using compelling video content to drive visitor engagement.
Video Marketing is the New Yellow Pages
Borrell & Associates reported that Yellow Pages print advertising is declining at 40% per year as everyone moves their source of professional service provider research to the Internet. Already, online video viewing accounts for 12.5% of all American Internet use time according to ComScore. During 2009 an increase of 22% in online video advertising and spending is projected. This figure takes into account the fact that we are experiencing the worst recession since the Depression. Future growth will be even higher reports eMarketer. In fact, by 2012 the Kelsey Group estimates that small and medium sized businesses (SMBs) will devote on average over 10% of their entire marketing budget to local online video marketing. The ABI Research forecasts the number of video viewers will continue growing at a rate of over 13% per year, reaching nearly a billion viewers worldwide by 2013.
Your Best Prospects Are Watching
You’ve already know that online video is popular—after all, over half of all Americans have watched an online video, resulting in 14 billion video views in the month of December, 2008 alone (ComScore and eMarketer). But did you know that 59% of online video viewers are age 35 or older (Nielson), with a gender split nearly identical to television viewers (eMarketer)? Even YouTube, long perceived as a “video site for kids,” offers an audience that includes 46% of the viewers with an income greater than $75,000 and where 45% hold a higher education degree (YouTube).
Imagine Your Success
Imagine what could happen to your business when you incorporate one or more compelling videos on your website. Imagine how your business could explode with multiple search engines working for you. Imagine working with the talented team at The Inside Reality. Imagine capturing your fair share of the Billions of dollars web video will generate for businesses like yours. Click here for more information Or click here to call The Inside Reality.
